Rest in Peace iFlow

Rest in Peace iFlow

In a sad turn of events for the developers of the iFlow app, things are coming to a close. For such a promising app with such a bright future this might come as a surprise. It certainly isn’t very exciting from an indie author’s point of view: one less distributor? I’d love more avenues to reach readers, not fewer.

iFlow on iPad

But what’s saddest about the whole thing is how they were surreptitiously shut down by Apple with little notice and less fanfare. To quote the iFlow guys themselves:

“The crux of the matter is that Apple is now requiring us, as well as all other ebook sellers, to give them 30% of the selling price of any ebook that we sell from our iOS app.  Unfortunately, because of the “agency model” that has been adopted by the largest publishers, our gross margin on ebooks after paying the wholesaler is less than 30%, which means that we would have to take a loss on all ebooks sold. This is not a sustainable business model.”

“They want all of the eBook business on iOS and since they have the unilateral power to get it, we are out of business and the iFlow Reader is dead. “

It gets a bit more inflammatory at points, but you get the picture. If you’re interested in reading more it’s really well written. I’m sure they’d appreciate any support you could give, as would the rest of the prospective bookstore app industry.